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406 - 12/4/2018 8:08:45 PM  

Official Nighthawks Team Merch!

New Era Announced As Official Partner Of Jerseys, On-Court Apperal And Headwear For Guelph Nighthwaks And Canadian Elite Basketball League

FOR IMMEDIATE RELEASE - December 4, 2018

Official Nighthawks Team Merchandise on-sale now at, with pop-up team store opening this weekend at the Old Quebec Street Shoppes

Guelph, ON – International sports and lifestyle brand New Era Cap Co., Inc. will be the Official On-Court Partner as the licensee of all on-court apparel and product for the Guelph Nighthawks Professional Basketball Club, as part of a five-year agreement between the Canadian Elite Basketball League and the apparel company announced Tuesday.  Nighthawks official team merchandise is now available on the club’s website at

The Nighthawks also announced the launch of the Hawk Shop, the team’s Official Merchandise Store, which will open a pop-up store inside the Old Quebec Street Shoppes in downtown Guelph this weekend.  The Hawk Shoppop-up store we be open for three days only, located beside Rexall and The Dragon, with the following hours of operation:

                        Friday, December 7 – Noon to 8:00pm

                        Saturday, December 8 – 10:00am to 6:00pm

                        Sunday, December 9 – 11:00am to 5:00pm

 “Since the announcement of our team name, logo and colours, Nighthawks fans have patiently waited to get their hands on official team apparel. That wait is now over.  New Era has led the sport apparel market with innovative designs, stylish colour schemes and an unwavering attention to detail, making this partnership the perfect fit as we take Nighthawks team merchandise to market,” said Guelph President Cameron Kusch, “Fans will now be able to proudly wear Nighthawks t-shirts, sweaters, along with New Era’s iconic 59FIFTY cap, just in time for the holiday season.”

The CEBL is the first basketball league to partner with New Era. All six founding CEBL club’s will take to the court in May, 2019 for the league’s inaugural season wearing jersey’s that are expected to be unveiled next spring.

“This is the first time New Era Cap will be featured on a basketball court with uniforms and sideline apparel in addition to our line of fan gear and headwear that blends sports with lifestyle,” said Rick Baetz, Managing Director, Canada at New Era Cap.  “The CEBL is all about delivering unique uniforms, apparel and headwear that will support the spirit of this new league.”

The Guelph Nighthawks host their inaugural 2019 Canadian Elite Basketball League home opener on Saturday, May 11th at the Sleeman Centre against the Saskatchewan Rattlers.  Season Ticket Memberships are available now by visiting

or calling (548) 988-HAWK.

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New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years.  Best know for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.  The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.  New Era Cap encourages people to truly express their personal style and individuality through its products.  The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Mexico, Brazil, Australia, South Korea, Japan, China and Hong Kong.  For more information, visit

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