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133 - 1/8/2014 12:18:47 PM 
The Why Axis

The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

Uri Gneezy and John List

The field of economic forecasting is often the butt of jokes, being called the modern-day equivalent to soothsaying.

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115 - 11/20/2013 8:28:35 AM 
The Waking Dark
Robin Wasserman

It's got to be tough being a horror writer these days.

Between prolific writers such as Stephen King and the army of companies looking to capitalize on the recent obsession with supernatural creatures, it must be difficult to find an idea that isn't predictable, boring, or re-treaded ad nauseam.
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