People living on low or fixed incomes are in a constant battle to make their resources match their needs. Local businesswoman, Holly Mastrogiacomo , has teamed up with Ed Pickersgill at 40 Baker, because she is not willing to accept that women must choose between food and feminine hygiene products.
Most women between the ages of 13 and 45 have a period each month, and that comes with a price tag of between $7-$14 each month, per woman in the household, on feminine hygiene products.
Mastrogiacomo’s consignment shop, Smitten Apparel has instituted “Tampon Tuesday” as a follow up to their successful Canadian Tire Money drive for Guelph Wellington Women in Crisis.
Every Tuesday customers who arrive with feminine hygiene products will receive a 5% discount on their purchase, and will be entered in a draw to win a store gift certificate.
The goal of the campaign is to raise awareness of this as an issue, and also to provide a supply of these items to 40 Baker, which is an organization that supports low income, homeless, and otherwise at risk community members in a variety of ways.
“No woman should need to choose between feeding themselves and their family, or managing their hygiene with dignity,” says Mastrogiacomo. “Smitten Apparel is committed to helping women feel their best at any age, any size and any income. If we can’t help with the most basic of hygiene needs we have already failed.”